Beauty Trends: Cannabis Is The New Black

Cannabusinesses, social media Kusheo marketing, and many other industries are flourishing. The CBD market shows no signs of slowing down, either. More states are legalizing marijuana for medical and recreational use. At this rate, industry sales are expected to reach $16 billion by 2025. There’s one field that we’re practically excited about: the beauty and cosmetic industry.  

It’s no surprise that CBD and other non-psychoactive components from cannabis are promoting wellness and beauty. Retailers like Sephora are setting  hemp-oriented curated sections in select locations. Here is why it’s so popular, and why we don’t expect the trend to go away anytime soon. 

Proven Benefits of CBD Oil 

CBD (cannabidiol)  is one of over 80 compounds extracted from the cannabis plant. Au contraire to popular belief, CBD is not the component that gives you the relaxing psychoactive effects. THC is the one that gets you high. 

The oil is extracted from the leaves and flowering buds of the cannabis plant, the pale yellow oil has a grassy smell and a mild nutty flavor. It can be ingested in a few drops, added to products, or applied topically to soothe your skin or used as a massage oil. 

Instead of it being seen as a recreational “peace and love” drug, CBD is extracted and used as a supplement for its various health and beauty benefits. “It’s got anti-inflammation properties, vitamins A, D, E, and essential fatty acids,” said Claudia Mata, co-founder of infused skincare line Vertly. “The public is starting to view it the way we do — more like a vitamin.”

CBD-infused Skincare Benefits

Topical CBD’s most enticing attributes are the anti-inflammatory and analgesic (pain-killing) properties. Scientists are finding more evidence that it can treat dry skin, psoriasis, and eczema. CBD acts as a non-steroidal solution to many skin ailments like acne and even aging. Most of these conditions can be attributed to skin inflammations and irregular oil production.

Benefits of CBD Haircare Products 

Having healthy, shiny hair requires hydrating and nutrition for both your hair and scalp. Luckily, CBD oil is high in vitamin E and fatty acids, which  nourishes and strengthens the hair and scalp, encourages hair growth. 

CBD is an ideal anti-inflammatory for itchy scalps and dandruff. It is also great for common scalp conditions like eczema, psoriasis, or folliculitis. It also improves scalp health by balancing its sebum production. 

“High” Quality Spa Treatments

The oil is an outstanding emollient; it contains high levels of fatty acids which hydrate and soothe inflamed skin. Along with skincare, spa treatment products like lotions and bath items are CBD-infused to soothe sore muscles, combat dry skin, treat skin inflammations, and promote relaxation

CBD-based Beauty Cosmetics

Dryness and irritation is makeup’s mortal enemy but it’s no match for cannabis-derived beauty products. Makeup companies are expanding to CBD to products for its soothing and moisturizing properties. That’s why brands like Saint Jane, Cannuka, and Eos are releasing hydrating lip balms.  

CBD cosmetics isn’t limited to lip balm either. Milk Makeup is known for its cannabis-infused makeup and skin-care products. They expanded its Kush collection to include CBD. Now you can wear waterproof mascara, lash primer, and brow gels to hydrate and pamper lashes and eyebrow hairs. 

CBD Products for Men

Men can also reap the benefits of cannabis-infused care products. A men’s grooming brand, Scotch Porter, hosted a 4/20 pop-up to feature their newly released CBD-infused beard products. The men’s collection includes a beard wash, leave-in beard conditioner, beard balm, and beard serum for ultimate skin and skin hydration. 

CBD-infused grooming products are becoming more widely used by men due to its soothing properties. The ingredient helps diminish and prevent redness, skin irritation, and razor bumps caused by shaving. 

The Role of Cannabis in the Beauty Industry

More brands are boasting their formulas with one of the most accessible cannabis components – all without the munchies. Considering we’ve only uncovered a fraction of what cannabis is capable of, this is only the beginning of many CBD health discoveries. 

As more research unfolds, we’re sure to be updated on what more benefits this magical ingredient has up its sleeve. One thing is for sure – these products are legal, won’t get you high, and have the potential to make you healthier, both inside and out.