The very first contact many people have with a real estate agent is through advertising. It remains the best way to gain clients. Frontline advertising is called real estate prospecting. Networking, branding and print marketing are all valuable tools for advertising real estate.
Real Estate Networking
Networking is extremely important in real estate farming. The more people that you speak with, the more you stand to gain in leads. There are real property specific networking events that you can attend. There is also an opportunity for individual networking with every person you speak with at a store, bank or other places of business. When you are networking, it is important not to be pushy, but just by mentioning what you do for a living, you can generate leads.
Real Estate Branding
Branding is a form of consistent marketing. You have to create a brand for yourself. Your logo and overall style should remain the same across all of your marketing content. Your website, mailers, business cards and all other marketing materials should all match. Branding helps people recognize an advertisement as yours. It also helps your services stay in the memories.
Mailers are much more effective than emails. Emails are easily filtered out, but a physical postcard or flyer in the mailbox is easy to look at when a potential client gets their mail. All mailers should fit your brand. You can use handwritten notes, flyers, postcards and ads to develop name recognition through the mail.
Handouts are another way to gain clients. You can go door to door with them or hand them out at open houses or networking events. They can be in a flyer form or brochure form but should contain all of the necessary information about a new listing or service.
To be successful in real estate, you have to advertise. Advertising takes many forms, and as long as your logo and format remain similar, each form can be highly beneficial when you are attempting to find buyers and sellers.